
Yelp Data Insights
With hundreds of millions of reviews and photos, and millions of daily consumer interactions for local businesses across more than 1,500 categories, Yelp's unique and extensive data uncovers cultural trends, economic shifts, and industry insights across various sectors of the local economy.
Recent Reports
Yelp Data Themes


Cultural Trends
When consumer behaviors and trends change at a moment's notice, Yelp tracks these shifts in real time. Yelp consumer interest and search data uncovers changes in user behavior around cultural moments, while our extensive review text data predicts rising trends across food, beauty, and home.
The Beyoncé Bump


Economic Indicators
Yelp's proprietary data provides a near real-time measure of local U.S. economies. By analyzing new business openings, search trends, and consumer interest across a broad range of business categories, we're able to provide unique insights into the strength of local economies and consumer behavior across the U.S. on a granular level.
2023 Mid-Year Business Openings Report




Brand & Industry Insights
Millions of people rely on Yelp for business information about their favorite brands and local businesses across thousands of categories, whether it’s to satisfy a food craving, find a service provider for their home, or locate the nearest retail store. Using Yelp ratings, review text, and business information, our data can uncover industry insights and emerging consumer trends.
Yelp’s Most Loved Brands

Key Findings from Yelp’s Latest Report

2024 Trend Forecast
Yelp’s 2024 Trend Forecast reveals the rising trends to watch across food, beauty, and home, analyzing millions of Yelp reviews for words, phrases, and businesses across categories that saw significant interest between 2022 and 2023. On the food front, expect girl dinner on the menu and artful smoothies. In beauty and lifestyle, we’re forecasting cold plunges for recovery and mocktails on the nightlife scene. Plus, Yelp partnered with top interior designer Dani Dazey, featured on Max’s Trixie Motel, to predict the small, affordable home projects we expect to fill blank walls across the country.
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What Industry Experts Have Said
Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.
-Michael Luca
Associate Professor of Business Administration, Harvard Business School
Get in Touch
For media inquiries email press@yelp.com.
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