Yelp Data
With hundreds of millions of reviews and photos, and millions of daily consumer interactions for local businesses across more than 1,500 categories, Yelp's unique and extensive data uncovers cultural trends, economic shifts, and industry insights across various sectors of the local economy.
Recent Reports
Yelp Data Insights
Cultural Trends
When consumer behaviors and trends change at a moment's notice, Yelp tracks these shifts in real time. Yelp consumer interest and search data uncovers changes in user behavior around cultural moments, while our extensive review text data predicts rising trends across food, beauty, and home.
She-conomy Trend Report 2024
Economic Indicators
Yelp's proprietary data provides a near real-time measure of local U.S. economies. By analyzing new business openings, search trends, and consumer interest across a broad range of business categories, we're able to provide unique insights into the strength of local economies and consumer behavior across the U.S. on a granular level.
Business Openings Report 2023
Brand & Industry Insights
Millions of people rely on Yelp for business information about their favorite brands and local businesses across thousands of categories, whether it’s to satisfy a food craving, find a service provider for their home, or locate the nearest retail store. Using Yelp ratings, review text, and business information, our data can uncover industry insights and emerging consumer trends.
2024 State of the Restaurant Industry
Key Findings from Yelp’s Latest Report
2024 State of the Restaurant Industry
Yelp data reveals how diners are reacting to restaurants adopting self-service options to combat rising labor costs, with increased review mentions in “self-service” even at higher-end establishments. Nearly every U.S. state saw an increase in review mentions related to gratuity, as diners experience tipping fatigue. While restaurants experienced a slowdown in new openings, pop-up shops and dessert concepts saw significant growth. Plus, Yelp tracks popular food and drink trends across the country, from the evolution of the croissant to exclusive dining experiences, and sweet indulgences.
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What Industry Experts Have Said
Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.
-Michael Luca
Associate Professor of Business Administration, Harvard Business School
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