The Yelp
Trend Tracker

Fast food chains are vying to offer the best value menu this summer, from McDonald’s $5 Meal Deal to Taco Bell’s $7 Luxe Cravings Box and Burger King’s $5 ‘Your Way Meal.’ As the cost of eating out continues to increase, everyone’s on the lookout for the best bang for their buck.

Amid high inflation and cost of living, consumers are challenging themselves to a "no-spend" month. Whether it’s indulging in free activities like bike rides and public libraries or upcycling clothes at local consignment shops, people are finding creative ways to keep money in the bank while still making the most of their summers.

Girl dinner, anyone? Born 100 years ago this month, the Caesar salad is an undeniable classic. Chefs have been putting their own spins on this timeless dish as it continues to grow in popularity, such as the chicken Caesar wrap or grilled Caesar salad. Paired with fries and a martini, the Caesar salad is the ultimate "It Girl" meal.

What better way to watch the Copa América, National Women’s Soccer League, Euro 2024, or soon Olympic soccer, than with your community? As soccer continues to gain traction in the U.S., people are increasingly looking for the best spots to rally behind their favorite teams.

Move over Aperol, it’s time to say hello to summer’s newest favorite liqueur, limoncello! People are increasingly opting for this Italian lemon liqueur for their spritzes, bringing a touch of sweetness to their summer sip.

With scorching temperatures on the rise, it’s becoming more of a priority to cool down in your home and community. Whether it’s calling in the pros to get your air conditioning in tip-top shape or discovering the best spots to take a refreshing dip, Americans are doing everything they can to stay cool as the heat continues to break new records.

It's Pride month, and Yelp users are increasingly searching for ways to support businesses owned by members of the LGBTQIAA+ community, find inclusive spaces that are Open to All, and discover Pride events in their cities to celebrate.

Mango season is in full swing! This year, restaurants are finding creative ways to serve this sweet summer fruit and diners can’t get enough. From mango sago to mango sticky rice, these tropical treats add a refreshing twist to the season's desserts for a limited time.

Consumers are increasingly mindful of their environmental footprint and are upcycling more to reduce their impact. But they're not stopping there; they are tailoring and transforming thrifted finds to design a one-of-a-kind wardrobe or revamped furniture, whether it’s a DIY sewing project or with the help of a professional tailor.

The cocktail of the summer is… not actually a cocktail. While mocktail popularity historically peaks during Dry January, searches for mocktails this May were higher than any other May in the past 5 years. From fruity fusions to herb-infused delights, mocktails are shaking up the scene and proving that you don't need alcohol to enjoy a refreshing, flavorful drink.

Remember the Blackstone Grill craze? Now, people are taking it up a notch and bringing the entire hibachi experience to their homes! Hosts are hiring hibachi chefs to create a fun, interactive, and delicious dining experience for their events.

People are looking for delicious ways to boost their protein intake in their favorite breakfast foods, like protein pancakes, smoothies, and even cottage cheese in their eggs. This trend is all about finding tasty, nutritious options to fuel the day.

"Espresso" isn't just the song of the summer. While Yelp first forecasted the rise of espresso martinis in 2021 and the carajillo last year, the reign of coffee cocktails continues with celebrity collabs such as 818 Tequila x Chamberlain Coffee and Chili's x Vanderpump releasing their own versions of the espresso martini that swap vodka for tequila.

Hot on the heels of the Crookie craze, the "flat croissant" emerges as the latest pastry sensation, tracing its roots back to South Korea before captivating taste buds across the U.S. Popular bakery Alexander's Patisserie describes it as their buttery twist on a palmier, adding a deliciously innovative layer to the world of baked goods.

​​Ready to explore the great outdoors this summer? While Yelp data shows that Redwood, Zion, Olympic, and Yosemite are still some of the most popular National Parks, we're seeing increased interest in many others across the West, such as Canyonlands as hikers visit on their way to Arches and Great Basin as the snow starts to melt and people look to explore the Lehman Caves.

Are you an overhead light or a lamp person? Yelp users are turning off those harsh overhead lights and sticking to softer, layered lighting at home.

While pickleball continues to gain mainstream attention with celebrities like Taylor Swift repping the sport, tennis is making its comeback with Zendaya's new movie "Challengers" serving up major style inspiration. With searches for tennis gear on the rise, this trend is a perfect match for those aiming to ace their fashion game both on and off the court.

Swedish candy is captivating candy lovers with its unique flavors and textures, from Bubs to Sour Skulls. Even if you don't have a Bon Bon Swedish Candy store near you, you're not out of luck, as users around the country are finding these treats in local candy stores.

You heard about the Beyoncé Bump, and now the artist’s newest album Cowboy Carter is creating a new surge – this time in country-related searches from line dancing to western wear.

The viral "crookie," a flaky croissant dough stuffed with a gooey chocolate chip cookie, was first spotted in Paris and bakeries can't add the treat fast enough. The pastry has made its way stateside to local bakeries like Janie's Life-Changing Baked Goods and we predict more croissant fusions are on the horizon.

Yelp users are searching for these custom jewelry pieces, incorporating vintage charms to make one-of-a-kind accessories at local shops like Brooklyn Charm.

More people are lacing up their sneakers and joining running clubs to train together as the running trend picks up pace on Yelp.

As college basketball players like Caitlin Clark and Angel Reese have been breaking records both on the court and in viewership, Yelp users are increasingly searching for the best sports bars with TVs so they don't miss a single shot of March Madness.

Right on time for Earth Month, Yelp users are growing a green thumb and seeking services to prep their garden for the spring and summer harvest.

BookTok and celebrity book clubs have helped a new generation of women writers send their masses of devoted fans to local bookstores for their latest releases.

Viral head spa treatments have caught the attention of Yelpers, combining deep scalp cleanses with relaxing ASMR sounds.

Inspired by popular creators, users are adding a touch of quiet luxury to their beauty routine with custom signature scents.

Celebrities like Lori Harvey and Miley Cyrus credit pilates for their solid core and strong arms, leading Yelpers to sign up for classes at their local pilates studios.

Known for its viral collabs with female celebrities, Erewhon stores draw fans looking to snap a pic with their Coconut Cloud smoothie or soft serve Hailey's Way.

To personalize their wardrobe, style experts are helping users determine if they are a summer, winter, autumn, or spring color palette.